CLIENT
Developing a pre-entry business plan for a Japanese MNC entering the Philippine logistic market
ISSUE
Our client was the logistics arm of a diversified Japanese MNC. The Client wanted to enter the Philippines’ last-mile logistics market through a new innovative product initially, then through a comprehensive offering of value-added logistics services later on. They, however, needed market interest and realistic capture estimated by a local team on the ground.
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SOLUTION
Our local Philippines team provided an analysis of market interest and estimated realistic capture for the client to enter the Philippine market and create new product innovation.
APPROACH
Through 8 weeks of primary and secondary research in Metro Manila and its surrounding areas, the team was able to map out the country’s last-mile logistics market stakeholders, deliver a detailed evaluation (quantitative and qualitative) of the largest end-user industries, their last-mile requirements, and decision-making processes, perform analysis on both start-up and incumbent providers, and ultimately, provide an understanding of the Client’s best possible playing field for a successful launch later on.
ENGAGEMENT ROI
The client proceeded with their plan to dispatch a Japanese project manager into the Philippines to begin the process of market entry.
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